Director of UX and AI
I lead design teams that build the systems regulated companies ship on.
25 years across Citi, Maximus, Verizon, and Philips. Today I lead UX at Consensus Cloud for eFax, a document platform used across healthcare.
Systems, not screens. One set of components and one way of working, held across product and engineering.
Selected work
What I led, the team behind it, and what changed.
The AI UX Playbook
Rebuilt how the team ships with AI prototyping and design tokens that reach engineering as code.
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eFax Design System
One set of components for design and code: MUI themed to eFax, connected to engineering through Figma MCP, Kiro, and Storybook.
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Citi Partner Experience Services
Redesigned cardholder servicing and moved the partner design system from Sketch to Figma.
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Leave & Accommodation Tool
Fixed how employees request leave, from research through Appian handoff.
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Hue eCommerce & Lighting App
One path from choosing the right hardware to setting up the first light.
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What people say
“Joe also took pride in helping others, and strengthening their skills and their creative work. Not only is Joe very creative and technically astute, he’s a very likeable person and these qualities had a direct impact on his ability to lead and lead a team of designers.”
Darren NyeI.T./eCommerce/Digital Marketing“Joe and I worked closely together on building design systems. He’s a great problem solver.”
Cory PiersonSoftware Engineer“Quick to jump in to help and mentor any creative in need of UX design and Figma training, whether they are on his team or another. If he sees a process isn’t working, he will volunteer to brainstorm how to make it work.”
Anna DunavinSr Design Producer